{"id":10295,"date":"2026-05-18T10:34:12","date_gmt":"2026-05-18T03:34:12","guid":{"rendered":"https:\/\/newdaymedia.com.vn\/?p=10295"},"modified":"2026-05-27T10:44:10","modified_gmt":"2026-05-27T03:44:10","slug":"thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/","title":{"rendered":"How are FMCG and F&amp;B brands marketing their products this summer?\u00a0"},"content":{"rendered":"<p><span >M\u00f9a h\u00e8 lu\u00f4n l\u00e0 giai \u0111o\u1ea1n c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh FMCG v\u00e0 FnB. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u ti\u00eau d\u00f9ng t\u0103ng cao, h\u00e0nh vi mua s\u1eafm thay \u0111\u1ed5i nhanh v\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, du l\u1ecbch, tr\u1ea3i nghi\u1ec7m ngo\u00e0i tr\u1eddi.<\/span><span > <\/span><\/p>\n<p><span >Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng ngh\u00ecn n\u1ed9i dung m\u1ed7i ng\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n tri\u1ec3n khai chi\u1ebfn d\u1ecbch m\u00f9a h\u00e8 theo h\u01b0\u1edbng truy\u1ec1n th\u00f4ng \u0111\u01a1n thu\u1ea7n.<\/span><\/p>\n<p><span >Marketing m\u00f9a h\u00e8 hi\u1ec7n nay t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng t\u1ea1o tr\u1ea3i nghi\u1ec7m, t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i ngay t\u1ea1i \u0111i\u1ec3m ch\u1ea1m.<\/span><span > <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#Marketing_mua_vu_tro_thanh_cuoc_dua_ve_cam_xuc\" >Marketing m\u00f9a v\u1ee5 tr\u1edf th\u00e0nh cu\u1ed9c \u0111ua v\u1ec1 c\u1ea3m x\u00fac<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#Activation_offline_quay_tro_lai_manh_me\" >Activation offline quay tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#Influencer_marketing_uu_tien_tinh_phu_hop_thay_vi_do_phu\" >Influencer marketing \u01b0u ti\u00ean t\u00ednh ph\u00f9 h\u1ee3p thay v\u00ec \u0111\u1ed9 ph\u1ee7<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#Gamification_va_UGC_tro_thanh_cong_cu_tang_tuong_tac\" >Gamification v\u00e0 UGC tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#AI_va_ca_nhan_hoa_bat_dau_xuat_hien_nhieu_hon\" >AI v\u00e0 c\u00e1 nh\u00e2n h\u00f3a b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#FnB_tap_trung_vao_toc_do_va_tinh_%E2%80%9Cshareable%E2%80%9D\" >FnB t\u1eadp trung v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh \u201cshareable\u201d<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newdaymedia.com.vn\/en\/thuong-hieu-fmcg-fnb-dang-lam-marketing-mua-he-nhu-the-nao\/#FMCG_day_manh_omnichannel_marketing\" >FMCG \u0111\u1ea9y m\u1ea1nh omnichannel marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Marketing_mua_vu_tro_thanh_cuoc_dua_ve_cam_xuc\"><\/span><b><span >Marketing m\u00f9a v\u1ee5 tr\u1edf th\u00e0nh cu\u1ed9c \u0111ua v\u1ec1 c\u1ea3m x\u00fac<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u00f9a h\u00e8 lu\u00f4n g\u1eafn v\u1edbi c\u1ea3m gi\u00e1c t\u1ef1 do, n\u0103ng l\u01b0\u1ee3ng v\u00e0 k\u1ebft n\u1ed1i b\u1ea1n b\u00e8. V\u00ec v\u1eady, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u FMCG v\u00e0 FnB \u0111ang \u01b0u ti\u00ean x\u00e2y d\u1ef1ng concept gi\u00e0u c\u1ea3m x\u00fac thay v\u00ec t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng.<\/span><span > <\/span><\/p>\n<p><span >C\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng th\u01b0\u1eddng khai th\u00e1c:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Tinh th\u1ea7n \u201crefresh\u201d m\u00f9a h\u00e8<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >C\u00e1c chuy\u1ebfn \u0111i v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u00f3m<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Ho\u1ea1t \u0111\u1ed9ng \u00e2m nh\u1ea1c v\u00e0 l\u1ec5 h\u1ed9i<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >Nh\u1eefng kho\u1ea3nh kh\u1eafc gi\u1ea3i nhi\u1ec7t trong ng\u00e0y<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >Lifestyle n\u0103ng \u0111\u1ed9ng c\u1ee7a gi\u1edbi tr\u1ebb<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Thay v\u00ec truy\u1ec1n t\u1ea3i s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng c\u00f4ng n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u01b0a s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m m\u00f9a h\u00e8.<\/span><span > <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Activation_offline_quay_tro_lai_manh_me\"><\/span><b><span >Activation offline quay tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Sau giai \u0111o\u1ea1n marketing s\u1ed1 b\u00f9ng n\u1ed5, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u1ea7u t\u01b0 tr\u1edf l\u1ea1i cho<a href=\"https:\/\/newdaymedia.com.vn\/blog\/vi-sao-gamification-dang-tro-thanh-vu-khi-moi-cua-event-marketing\/\"> marketing tr\u1ea3i nghi\u1ec7m v\u00e0 activation tr\u1ef1c ti\u1ebfp.<\/a><\/span><span > <\/span><\/p>\n<p><span >M\u00f9a h\u00e8 l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 tri\u1ec3n khai:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Booth activation t\u1ea1i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Sampling t\u1ea1i s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Pop up tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >Roadshow t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >Minigame t\u01b0\u01a1ng t\u00e1c ngo\u00e0i tr\u1eddi<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay mong mu\u1ed1n \u0111\u01b0\u1ee3c \u201ctham gia\u201d v\u00e0o th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec ch\u1ec9 xem qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady, c\u00e1c ho\u1ea1t \u0111\u1ed9ng activation \u0111ang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng brand recall v\u00e0 social buzz.<\/span><span > <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/newdaymedia.com.vn\/wp-content\/uploads\/2026\/05\/393570370_825730989552180_4814014959322670157_n-1.jpg\" width=\"900\" height=\"600\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Influencer_marketing_uu_tien_tinh_phu_hop_thay_vi_do_phu\"><\/span><b><span >Influencer marketing \u01b0u ti\u00ean t\u00ednh ph\u00f9 h\u1ee3p thay v\u00ec \u0111\u1ed9 ph\u1ee7<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p aria-level=\"2\"><span >Ng\u00e0nh FMCG v\u00e0 FnB v\u1eabn s\u1eed d\u1ee5ng KOL v\u00e0 creator nh\u01b0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch m\u00f9a h\u00e8. Tuy nhi\u00ean, ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn \u0111ang thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/span><span > <\/span><\/p>\n<p><span >Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o celebrity l\u1edbn, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u chuy\u1ec3n sang:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Micro influencer c\u00f3 c\u1ed9ng \u0111\u1ed3ng ri\u00eang<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Food reviewer \u0111\u1ecba ph\u01b0\u01a1ng<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Travel creator<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >Lifestyle creator<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >TikTok creator c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o trend<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Gamification_va_UGC_tro_thanh_cong_cu_tang_tuong_tac\"><\/span><b><span >Gamification v\u00e0 UGC tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Nhi\u1ec1u chi\u1ebfn d\u1ecbch m\u00f9a h\u00e8 hi\u1ec7n nay t\u00edch h\u1ee3p <a href=\"https:\/\/newdaymedia.com.vn\/blog\/tu-nguoi-tieu-dung-den-nguoi-truyen-cam-hung-suc-manh-cua-ugc\/\">n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o (UGC)<\/a> \u0111\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 t\u1ef1 nhi\u00ean.<\/span><span > <\/span><\/p>\n<p><span >C\u00e1c h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Challenge hashtag tr\u00ean TikTok<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Cu\u1ed9c thi \u1ea3nh check in<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Video reaction v\u1edbi s\u1ea3n ph\u1ea9m<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >Template story Instagram<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >T\u00edch \u0111i\u1ec3m \u0111\u1ed5i qu\u00e0 online<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Gamification gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng tham gia v\u00e0o chi\u1ebfn d\u1ecbch, \u0111\u1ed3ng th\u1eddi t\u1ea1o th\u00eam l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung organic cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"AI_va_ca_nhan_hoa_bat_dau_xuat_hien_nhieu_hon\"><\/span><b><span >AI v\u00e0 c\u00e1 nh\u00e2n h\u00f3a b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >M\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong marketing m\u00f9a h\u00e8 2026 l\u00e0 \u1ee9ng d\u1ee5ng AI v\u00e0o tr\u1ea3i nghi\u1ec7m chi\u1ebfn d\u1ecbch.<\/span><span > <\/span><\/p>\n<p><span >C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang th\u1eed nghi\u1ec7m:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Filter AI tr\u00ean social media<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >AI visual campaign<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >Mini game t\u01b0\u01a1ng t\u00e1c b\u1eb1ng AI<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >Dynamic content theo h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m gi\u00fap t\u0103ng th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c chi\u1ebfn d\u1ecbch digital.<\/span><span > <\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"FnB_tap_trung_vao_toc_do_va_tinh_%E2%80%9Cshareable%E2%80%9D\"><\/span><b><span >FnB t\u1eadp trung v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 t\u00ednh \u201cshareable\u201d<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >\u0110\u1ed1i v\u1edbi ng\u00e0nh FnB, y\u1ebfu t\u1ed1 \u201c\u0111\u00e1ng chia s\u1ebb\u201d \u0111ang \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 marketing.<\/span><span > <\/span><\/p>\n<p><span >M\u1ed9t s\u1ea3n ph\u1ea9m m\u00f9a h\u00e8 d\u1ec5 viral th\u01b0\u1eddng c\u00f3:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >M\u00e0u s\u1eafc n\u1ed5i b\u1eadt<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Packaging b\u1eaft m\u1eaft<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Concept gi\u1edbi h\u1ea1n theo m\u00f9a<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >T\u00ean g\u1ecdi th\u00fa v\u1ecb<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >Kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung social<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u FnB hi\u1ec7n nay ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo t\u01b0 duy social media tr\u01b0\u1edbc khi tri\u1ec3n khai truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/span><span > <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.pinimg.com\/736x\/09\/7c\/4a\/097c4aae1954600a58531918e9e93373.jpg\" alt=\"Story pin image\" \/><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"FMCG_day_manh_omnichannel_marketing\"><\/span><b><span >FMCG \u0111\u1ea9y m\u1ea1nh omnichannel marketing<\/span><\/b><span > <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span >Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i li\u00ean t\u1ee5c gi\u1eefa online v\u00e0 offline trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. V\u00ec v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh cho <\/span><a href=\"https:\/\/newdaymedia.com.vn\/blog\/xay-chien-luoc-noi-dung-xuyen-kenh-cho-quy-trinh-omni-channel-hieu-qua\/\"><span >omnichannel marketing.<\/span><\/a><span > <\/span><\/p>\n<p><span >M\u1ed9t chi\u1ebfn d\u1ecbch m\u00f9a h\u00e8 hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng k\u1ebft h\u1ee3p:<\/span><span > <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span >Social media<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span >Ecommerce<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span >Retail display<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span >Activation offline<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span >Livestream commerce<\/span><span > <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span >CRM v\u00e0 loyalty<\/span><span > <\/span><\/li>\n<\/ul>\n<p><span >S\u1ef1 \u0111\u1ed3ng b\u1ed9 gi\u1eefa c\u00e1c \u0111i\u1ec3m ch\u1ea1m gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1i \u01b0u doanh s\u1ed1 m\u00f9a cao \u0111i\u1ec3m.<\/span><span > <\/span><\/p>\n<p aria-level=\"2\"><b><span >K\u1ebft lu\u1eadn<\/span><\/b><span > <\/span><\/p>\n<p><span >Marketing m\u00f9a h\u00e8 c\u1ee7a ng\u00e0nh FMCG v\u00e0 FnB \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb truy\u1ec1n th\u00f4ng \u0111\u1ea1i tr\u00e0 sang tr\u1ea3i nghi\u1ec7m \u0111a \u0111i\u1ec3m ch\u1ea1m, n\u1ed9i dung gi\u1ea3i tr\u00ed v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng.<\/span><span > <\/span><\/p>\n<p><span >Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 b\u1ecb thu h\u00fat b\u1edfi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch mang t\u00ednh c\u1ea3m x\u00fac, d\u1ec5 chia s\u1ebb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><span > <\/span><\/p>\n<p><span >M\u00f9a h\u00e8 kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c \u0111ua ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng. \u0110\u00e2y l\u00e0 cu\u1ed9c c\u1ea1nh tranh v\u1ec1 kh\u1ea3 n\u0103ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u00e0 k\u1ebft n\u1ed1i th\u1eadt s\u1ef1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><span > <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f9a h\u00e8 lu\u00f4n l\u00e0 giai \u0111o\u1ea1n c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh FMCG v\u00e0 FnB. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u ti\u00eau d\u00f9ng t\u0103ng cao, h\u00e0nh vi mua s\u1eafm thay \u0111\u1ed5i nhanh v\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, du l\u1ecbch, tr\u1ea3i nghi\u1ec7m ngo\u00e0i tr\u1eddi. Trong b\u1ed1i c\u1ea3nh&#8230;<\/p>","protected":false},"author":1,"featured_media":10296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/comments?post=10295"}],"version-history":[{"count":3,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10295\/revisions"}],"predecessor-version":[{"id":11755,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/posts\/10295\/revisions\/11755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media\/10296"}],"wp:attachment":[{"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/media?parent=10295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/categories?post=10295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newdaymedia.com.vn\/en\/wp-json\/wp\/v2\/tags?post=10295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}